McLaren Vienna is the brand’s latest European retail location, which is starting off with a 70 sqm Pop-Up Store that hosts all McLaren Models of the moment. In 2023 the retail location will operate from state-of-the-art showroom facilities, featuring a small coffee bar and the “Woking Window”. The showroom extends to 450 sqm and offers a range of McLaren models including the all-new and highly desirable McLaren Artura hybrid supercar, as well as a range of branded merchandise and accessories. Complementing the new showroom, there will be a 300sqm contemporary service facility, which focuses on providing the highest standards of professional service to both new and existing customers based in Austria.